As more and more companies begin refocusing their go-to-market strategy as Software as a Service (SaaS), they are discovering that their internal business needs must evolve to keep up with the unique demands of a SaaS business model. One thing that needs to be reevaluated is how the critical databases behind these applications are being stored. While many businesses opt for the traditional approach of storing data in an on-premise datacenter, the influx of data resulting from a SaaS model means that these businesses need to be able to scale their storage systems, in terms of both capacity and performance, to achieve the performance and capacity that they need to keep up with customer demands… and stay way ahead of the competition.
Public cloud-based storage offerings are increasingly attractive to large SaaS application providers. However, this strategy has its limits. While cloud storage can be expanded quickly, customers end up paying dearly for the flexibility. On top of that, customers have less control than they would have with dedicated storage infrastructures.
Introducing Storage as a Service
Composable, consumption-based storage is an emerging approach to building dedicated storage infrastructure that delivers the performance and control of all-flash storage coupled with the agility and flexibility of the public cloud. And when delivered as a Storage as a Service (STaaS) solution, it’s even easier to maintain costs and competitive performance… all while improving profit growth. If your business has adopted a SaaS business model, here are three reasons that you need to also adopt STaaS for your data storage strategy:
- Maintain Competitive Performance– A delay as seemingly insignificant as seconds can be all it takes to lose out to the competition. Consumers have come to expect fast and reliable service and SaaS businesses need to keep up with the demand. By adopting Storage as a Service, SaaS businesses have the flexibility to quickly scale data storage up or out to maintain competitive performance.
- Drive Profit Growth with Real-Time Data Analytics – Leveraging analytics to provide unique experiences to customers is key to beating the competition. Think of how addicting the Netflix “You Might Also Like…” prompt is when you finish binge-watching a show. To offer personalized experiences like this, your storage strategy absolutely must be flexible enough to empower real-time data analytics. A STaaS strategy ensures your analytics are not constrained by storage capacity bottlenecks. With the ability to scale out for better performance, SaaS businesses can ensure that they are able to offer a richer, more personalized experience for their customers.
- Improve Operational Efficiency– The cost associated with data storage can quickly get out of control for a SaaS business. As business needs evolve, and storage capacity requirements spike and lull, businesses leveraging traditional on prem storage approaches or public cloud data storage can find that they are either scrambling to pay for increased capacity… or are paying for capacity that they don’t currently need.
Opting for Storage as a Service enables businesses to pay for only what they need, while quickly scaling capacity up or down as business requirements dictate.
Curious as to what your business should be looking for when evaluating its data storage strategy? Click here to download the ebook, “5 Reasons SaaS Executives Need to Care about Storage Strategy”.